Perishables or Perish

‘If you smell it, you can’t sell it’

So goes the tongue-and-cheek mantra for Retail perishable departments.  But how important is it to get these areas up to snuff?dfddfdfdfd

A recent article I read in the Canadian Grocer stated that 80-90% of all ‘healthy’ food is found around the perimeter of a Grocery store.  That statistic, coupled with the hype and trend centred on eating healthier, makes for a strong argument to pay vital attention to these departments.  Stellar merchandising and especially flawless-day-in-and day-out operational excellence of the ‘Perishable Perimeter’ – is the mark of any excellent retailer.  Execution. Execution.  Execution.

Perishable departments include: Produce, Meat, Seafood, Bakery, Deli and Home Meals Replacement.  Arguably, these departments, above all, can single out a retailer (positively or negatively) more than any Grocery aisle.   After all-a bottle of ketchup is a bottle of ketchup-at any Retailer.  Sorry Heinz.

Sure there are some fantastic Grocery merchandising displays but merchandising Fresh Meats and Produce requires constant vigilance.   Just ask Wholefoods who champion the merchandising of Produce/Meat/Seafood departments like no other: Fresh, Vibrant, Abundant, Well-Executed, Block-Merchandised,  and Differentiated.    bock

It’s always a balance, however.  The Wholefood’s model is more costly, operationally, to execute day in day out.  Labour and skill costs money.

Perishable areas are understood to have earned ‘destination department’ status.  The ability of a retailer, therefore, to execute ‘the perishable perimeter’ is vitally important to industry and simultaneously creates a perception to customers that its operation is impeccably fresh.  It’s Consumer Behaviour 101.

In today’s fragile socio-economic temperament :“Are we killing the planet- type think”… where we constantly debate future water and air quality, hormones, or additives and preservatives in food (maybe even horse meat!)….consumers want to feel good about what and where they buy healthy food for themselves and their family.

The consumer trend…NO….the consumer demand! for healthy and sustainable food is clearly written on the ‘proverbial wall’: challenge the status quo of Merchandising and Operating your perishable department or face the possibility of ‘perishing’.

Advertisements

About David J. Bartolini, H.B.Sc, MBA

David Bartolini is an Entrepreneur (Consultant), Author and Part-time Professor at Humber College and Instructor at University of Toronto. He is Principal at BARTOLINI CONSULTING. Bartolini Consulting focuses on Retail Merchandising and Branding opportunities for Consumer Packaged Goods’ companies - both manufacturers/growers as well as Retailers (www.bartolinibrands.com). David Bartolini is a former executive with over 10 years' experience in retail. He has worked for two iconic Canadian retailers (Loblaw and Sears) and is recognized as a leader in driving innovation in both brand/product development and merchandising processes. David's passion for Retail & Food continues outside the corporate arena to academia. Since 2008 he has helped teach hundreds of students through a course: Fundamentals of Retail Merchandising and Brand Management at the University of Toronto and Humber College. He also currently teaches Personal Branding at Mohawk College in Hamilton. David is also author of Insecta, a trilogy written for all ages, mainly focusing on Young Adults. www.insecta.ca
This entry was posted in Merchandising. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s